Photo on 2013-07-02 at 10.59

In my third week at my Sterling Styles and Zazou internship, I felt it was about time that I actually rocked a scarf of my own, seeing as Zazou, in particular, is known for its fabulous scarves.

The reason I have been putting off wearing this accessory is the fact that the temperatures down here in Southern California have been CRAZY hot lately! Luckily, a few scattered clouds have appeared, and the cool fans in the office make scarf-wearing perfectly plausible.

In my fifth day as a copywriting intern, I have mainly focused on writing the third “Scarf Stars” article for this blog and I have also implemented blurbs onto the Sterling Styles’ wholesaling website.

Blurbs are what I call the short descriptions of clothing items that are offered on websites that sell garments. The descriptions can pertain to the color, style, shape or really anything that has to do with the item in question. The more creative and colorfully worded the blurb, the better.

I had written approximately 83 blurbs last week for the newest styles offered from the assortment. Today, however, I want to take it upon myself to write blurbs for every single other style offered on the Sterling Styles website. But there are, mind you, 1,019 products available!!

This visualization of the appearance of the website directly correlates to AMM 270, Visual Merchandising and Store Design. In that class, one of our assignments was to find a poorly designed website and revamp it to make it more visually stunning and informational. That project has helped me today.

Wish me luck in creating one-of-a-kind blurbs for each piece. You can look at the blurbs I have written so far at sterlingstyles.com, and then check out the company’s sister site at, you guessed it, https://www.zazou.com/z_index.php

Love, Micheala